Service 07 — Brand
Identity that survives contact with real media.
Positioning, naming, identity and the guidelines that hold it together. Designed to work at ad size in a feed and on a sign, not only on a presentation slide.
Service 07 — Brand
Positioning, naming, identity and the guidelines that hold it together. Designed to work at ad size in a feed and on a sign, not only on a presentation slide.
01 — The problem
Four reasons identity work fails to change anything commercially.
01
A rebrand cannot fix a demand problem. If the offer or the price is the objection, new colours will not move it.
02
Marks that look considered at A3 and turn to mud at 48 pixels in a feed, which is where they will mostly be seen.
03
Guidelines covering the logo and nothing about a discount post, an Arabic headline or a stack of six product photos.
04
A PDF and no working templates, so within two months everyone is improvising and the identity drifts.
02 — What we do
Design decisions follow strategic ones. We agree who you are for, what you claim and what proof you have, before anything visual is drawn.
Every mark is tested at feed size, on a phone, in a story frame and on print before it is signed off. If it fails at 48 pixels it is not finished.
The guidelines cover the situations that actually break brands — promotions, Arabic headlines, dense product grids, partner co-branding.
You leave with editable templates for the formats you use weekly, so the identity holds without a designer in the room every time.
What this looks like in practice
48px
is the size every mark we design has to survive — because that is where most people will see it. Identity work here is judged in the feed, not on the presentation slide.
2
Languages
5–8 wks
To delivery
12+
Templates shipped
Worth doing if
Fix something else first if
Rebrands rarely fix a demand problem. We would rather tell you that in the first call than take the project and watch it disappoint.
03 — Questions
Usually not. Refining an existing identity and fixing the system around it costs a fraction of a rebrand and solves most of what people bring us.
Two or three developed properly, rather than eight thumbnails. Each one comes with the reasoning and applied examples so you can judge it in use.
Yes, including availability and trademark screening in the UAE, and checking how the name reads and sounds in Arabic.
Logo files in every format, type and colour specifications, written guidelines, and editable templates for the formats you use most.
We can handle the rollout across site, social and print, or hand the system to your team with training. Both are common.
Free thirty-minute review, and an honest answer on whether a rebrand is what you need.