Service 02 — Media
Meta, Google, TikTok and LinkedIn campaigns built for UAE and GCC buyers. We rebuild the account structure, produce the creative in-house, and report on the cost of a qualified lead rather than the price of a click.
01 — The problem
Four patterns we find in almost every account we audit, in roughly this order.
01
Campaigns bidding on link clicks or page views, so the platform delivers people who click and never enquire.
02
The same three ads running for eight months. Cost per lead climbs every week and nobody has anything new to swap in.
03
Conversions firing twice, or not at all. The platform optimises against numbers that were never true.
04
Traffic lands on a homepage with eleven form fields and no reason to trust you. The ads were never the problem.
02 — What we do
Nothing else is worth doing until the numbers are real. We rebuild conversion tracking end to end so the platform is optimising against events that actually happened.
Most accounts are too fragmented to learn. We consolidate, set the right optimisation event, and give each campaign a single job to do.
Creative is the lever that still moves cost per lead. We produce ads in batches in-house, test them in a fixed rhythm, and retire them before fatigue costs you money.
Weekly optimisation, monthly review against the targets we agreed before starting, and budget moved to whatever is working — including away from us, if that is the answer.
What this looks like in practice
+186%
more qualified leads for a Dubai retail group in five months — same monthly budget, rebuilt campaign structure, and a booking flow that finally closed.
−34%
Cost per lead
3.4×
Return on ad spend
5 mo
To get there
Worth doing if
Fix something else first if
We'd rather fix the leak than pour more budget into it. Each of these is something we also do.
03 — Questions
No. Our fee is flat, so it does not go up when we spend more of your money. Media budget is paid by you directly to the platforms, so you own the accounts and can see exactly where it went.
You do, always. We work inside your accounts under our own access. If we part ways you keep the account, the data and the creative.
Around AED 15,000 a month in media for most sectors. Below that there is not enough data for the platforms to learn quickly, and everyone ends up guessing.
Yes, in-house. Photography, short-form video and UGC-style ads. It is the reason our accounts hold their cost per lead rather than drifting upwards.
We can, if the split is clear. Usually we take media and creative while they keep the site, or the reverse. What we will not do is share responsibility for the same number.
Free, thirty minutes, and you keep the findings whether you hire us or not.