Service 08 — Commerce
Store builds, product feed management and retention flows for UAE and GCC sellers. Acquisition matters, but the money is usually in the second and third order, so that is where we spend our attention.
01 — The problem
Four causes behind flat revenue on a store that gets traffic.
01
Acquisition cost rises every quarter while the existing customer list goes unmailed. Growth stops the moment ads pause.
02
Too many steps, no local payment methods, delivery cost revealed at the last screen. Carts fill and never close.
03
Product data missing sizes, wrong stock, no Arabic titles. Shopping campaigns underperform for reasons unrelated to the ads.
04
No post-purchase sequence, no reorder prompt, no reason to choose you over the next ad. Every order starts from zero.
02 — What we do
We work through the path from product page to confirmation and remove every avoidable step, including local payment and delivery expectations shown early.
Feeds are the unglamorous half of e-commerce performance. Complete, accurate, bilingual product data usually lifts shopping campaigns more than new creative does.
Email, SMS and WhatsApp flows around the moments that matter — abandoned cart, post-purchase, reorder timing, win-back — so revenue is not entirely rented from ad platforms.
With the store converting and retention working, paid becomes worth scaling, because each new customer is worth more than their first order.
What this looks like in practice
2.1×
repeat orders in four months for a Sharjah F&B brand — a replatformed store, a checkout cut to two steps, and six retention flows that had never existed.
4 mo
To get there
6
Flows live
2 steps
Checkout
Worth doing if
Fix something else first if
Retention work needs orders to work with. Under roughly two hundred orders a month, acquisition is usually the better place to put the money.
03 — Questions
Shopify for most UAE businesses, because local payment and delivery integrations are mature and your team can run it. We will say if something else fits better.
Yes, and we prefer to. Shopping campaigns depend heavily on feed quality, and splitting the two across suppliers is where most of the finger-pointing comes from.
Yes, including products, customers, order history and URL redirects so search rankings survive the move.
We write and design them in-house, in both languages, and keep improving them monthly against open, click and revenue data.
For some categories it outperforms email substantially in this market. We set up compliant templates and test it against email rather than assuming.
Free thirty-minute review of checkout, feeds and retention, with three fixes to start on.