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Media Catalyst

Service 06 — Build

Sites built to convert the traffic you pay for.

Fast, bilingual websites and landing pages designed around the enquiry rather than the homepage. Built so your own team can update them, and instrumented so you can see where visitors stop.

01 — The problem

Where enquiries die on a website.

Four things we find on nearly every site we are asked to rescue.

01

Eleven fields and a captcha

Every extra field costs enquiries. Most forms ask for information the sales team never uses.

02

Eight seconds on a phone

Unoptimised images and a heavy page builder. Half the paid traffic leaves before anything appears.

03

Arabic bolted on afterwards

Right-to-left layout breaking, mixed alignment, and a translated version search engines cannot properly index.

04

No instrumentation

No events on the form, no scroll tracking, no funnel. Nobody can say which step is losing the visitor.

02 — What we do

Four moves, in order.

  1. 01

    Design the page around one action

    Every page gets one job. We map the questions a visitor needs answered before they act, and order the page so proof arrives before the ask.

    • One primary action per page
    • Objection order mapped from real enquiries
    • Proof placed above the form, not below
  2. 02

    Build it fast, and bilingual from the start

    Performance is a design decision, not a plugin. Arabic and English are built together so right-to-left is native rather than a patch applied at the end.

    • Core Web Vitals in the green on mobile
    • RTL and typography designed, not flipped
    • Clean structure for search engines
  3. 03

    Instrument every step

    Form events, scroll depth and drop-off tracked from launch, so the site can be improved on evidence instead of opinion in the following months.

    • Form and funnel events from day one
    • Heatmaps and session review
    • Server-side tracking for paid campaigns
  4. 04

    Hand it over properly

    You get a site your team can actually run — clear components, written documentation, and a short training session. No dependency on us to change a headline.

    • Editable components, not locked templates
    • Written handover and training call
    • Optional monthly support if you want it

What this looks like in practice

41%

more enquiries from the same traffic after a rebuild for a UAE services client — fewer form fields, proof moved above the ask, and a page that loads in under two seconds on mobile.

1.8s

Mobile load

11 → 4

Form fields

8 wks

To launch

Worth doing if

  • You are paying for traffic that lands on a page you do not trust
  • You sell in Arabic and English and the site handles one of them badly
  • You want to change copy without raising a ticket

Fix something else first if

A rebuild locks in whatever decisions exist when it starts. If positioning or identity is unresolved, settle that first — it is cheaper than building twice.

03 — Questions

About
the build.

What do you build on?

Usually a headless setup or WordPress, chosen by what your team can maintain rather than what we prefer. We will tell you the trade-offs before deciding.

Do we own the site?

Entirely. Code, hosting and domains are in your accounts, and you can take it to another agency without our involvement.

How long does it take?

Six to ten weeks for a full site, two to three for a campaign landing page. The variable is usually content and approvals, not development.

Can you fix our current site instead?

Often yes, and it is frequently the better value. We will audit it and tell you honestly whether repair or rebuild costs less over a year.

Do you handle Arabic content?

We build the structure and can write the Arabic in-house. Right-to-left is designed from the start rather than mirrored at the end.

Often paired with

All services →
04 Paid Ads & Lead Gen The traffic the pages are built to convert. 03 SEO The structure that makes the build rank. 05 Content & Video The photography and video the pages need.

Send us the URL.
We will tell you what is losing you enquiries.

Free thirty-minute review, with the three fixes worth doing first.

Book the audit Request a proposal